Coaching "Systems"

I noticed on Google this afternoon that many of the life coaching sites are designed to encourage potential customers to sign up for a "system" of life coaching.  This is one of the biggest problems I see with many life coaches: they have been taught a "one size fits all" approach to client issues rather than customizing solutions to the particular problem being presented.  Whether career counseling, relationship counseling, or other significant issues (health, self-esteem, procrastination, etc.) my experience has been that widely different approaches are appropriate for the large range of personalities and problem-solving abilities presented to me by my clients here in Washington, D.C.